Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media marketing, astrologers and ยูเรเนียน meme machines amass tens or hundreds of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the first moment astrology’s had and it also won’t become the last. The practice has been around in various forms for centuries. Recently, the brand new Age movement from the 1960s and ’70s was included with a heaping helping in the zodiac. (Some also make reference to the newest Age because the “Age of Aquarius”-the 2,000-year period following the Earth is said to go into the Aquarius sign.)
Inside the decades between the New Age boom now, while astrology certainly didn’t go away-you could still regularly find horoscopes inside the back pages of magazines-it “went back to being a little bit more in the background,” says Chani Nicholas, an astrologer based in Los Angeles. “Then there’s something that’s happened within the last five years that’s given it an edginess, a relevance for this particular time as well as place, that it hasn’t had for a good 35 years. Millennials took it and run along with it.”
Many individuals I spoke to for this particular piece said that they had a sense the stigma attached to พลตรี ประยูร พลอารีย์, although it still exists, had receded since the practice has grabbed a foothold in online culture, particularly for young people.
“Over the past two years, we’ve really seen a reframing of brand new Age practices, significantly geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief in the Cut, says a typical horoscope post on the site got 150 percent more traffic in 2017 than the year before.
In certain ways, astrology is perfectly suited for the internet age. There’s a small barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The accessibility to more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A fast primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system features its own type of logic. Astrology ascribes meaning to the placement from the sun, the moon, as well as the planets within 12 parts of the sky-indications of the zodiac. You likely know your sun sign, the most famous zodiac sign, even though you’re not an astrology buff. It’s based on where sun was on your own birthday. However the placement in the moon and each one of the other planets at ensgza time as well as location of your own birth adds additional shades for the picture individuals painted by the “birth chart.”
“The kids nowadays and their memes are like the ideal context for astrology.”
What horoscopes are meant to do is offer you details about what the planets are going to do today, and down the road, and how all that affects each sign. “Think from the planets as being a party,” explains Susan Miller, the popular astrologer who founded the ยูเรเนี่ยน. “You could have three people talking together, two might be over within the corner arguing, Venus and Mars may be kissing each other. I must make feeling of those conversations that are happening every month for you personally.”