One of the USA’s biggest makers of liquids for e-cigarettes is looking to cash in on the boom in vaping by listing its shares on the London stock exchange. Boston-based Supreme, which is 100% owned by its chief executive, Sandy Chadha, is expected to have a market value of $150m when it floats on Aim, the London Stock Exchange’s junior market, in mid- to late May.
Supreme owns the KiK and 88vape brands and makes greater than 130,000 bottles of vaping e-liquids per day. It also sells hardware kits and vaping accessories, in addition to Top E Cigs 2017 and 200m batteries before year. The firm supplies retailers such as Asda, Halfords, B&M, Poundland, Iceland, Home Bargains and wholesalers including Booker, Bestway, Costcutter and Nisa. Supreme made revenues of $70.7m in the past year and earnings before interest and tax of $7.2m in the year towards the end of March.
Chadha, who paid himself a dividend of $4.5m a year ago, is expected to retain a majority stake right after the firm goes public. The company was create by his father in 1975 right after the family moved to Britain from Delhi as he was two years old. His father started selling toys and other products imported from east Asia coming from a van and then moved into batteries.
Chadha, a huge success, recently honoured a 10-year bet by handing over a $130,000 Bentley to corporate turnaround expert Iain Johnston. In 2007, Supreme went bust but Johnston, an adviser to Chadha’s lenders, confidently predicted the firm would recover.
He asked Chadha to bet his Bentley on the Supreme’s recovery, and also the businessman pledged handy over the luxury car if the firm made an annual profit of $1m. Both men lost contact, but after hunting him on LinkedIn, Chadha handed more than a Bentley Flying Spur to Johnston in January. Nearly 3 million Britons are actually vaping. UK sales of vaping products surged by 50% last year to reach $1bn, and therefore are on course to exceed $2bn by 2020.
The latest evidence suggests that while e-cigarettes usually are not harmless, they are far safer than smoking since they don’t contain tobacco. 2017 saw the publication from the first longer term study of vaping. Another study suggested a cancer risk from vaping of around 1% of this from smoking.
Chadha said: “Over the last two decades we now have established Supreme as a leading manufacturer and distributor of batteries and lighting, and more recently vaping, demonstrating our capacity to leverage our extensive distributor and customer relationships to drive growth.”
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